Results
Named clients, real figures, the period they happened in, and what the positioning work did and did not do.
CRM consultancy, Pipedrive specialist
Evolve: average order value nearly doubled
A £350k-a-year Pipedrive consultancy the market read as one more Pipedrive partner. Repositioned as a Revenue Recovery System. Average order value nearly doubled, and the new position made the local press.
Maddox Dixon, magic consulting
Maddox Dixon: £5k packages to a £90k package and £1m in 18 months
£5k packages and the buyers that price attracts. Repositioned around the buyer who values the outcome, with one commercial model and one direction. The top package sold at £90k, revenue passed £1m in 18 months, and part of the business was later sold.
More than 70 clients have been through the attributable-revenue engagement, with £6.7m in revenue attributed to the work. Positioning workshops delivered for marketing teams at ASOS, Unilever, P&G and News UK.
Two named cases is a short list on purpose. Every result here has a client behind it who agreed to be named, a period it happened in, and a line on what the work did and did not do.