Privacy
This notice explains what personal data this website collects, why, and what you can do about it. It is written in plain English because that is the kind of notice I would want to read.
Who is responsible
The data controller is [registered company name] Ltd, trading as The Niche Doctor, registered in England and Wales, company number [number], registered office [address]. You can reach me at hello@thenichedoctor.com.
What is collected, and why
Booking a call. When you book through the form on this site, the booking tool (OnceHub) collects your name, email address, the details you type in, and your answer to how you found me. I use these to hold the call and to understand which channels bring the right people. Lawful basis: taking steps at your request before entering a contract, and my legitimate interest in running the business.
Email. If you write to me, I keep the correspondence for as long as it is useful to the conversation and any work that follows. Lawful basis: legitimate interest.
Analytics. This site uses Google Analytics to count visits and see which pages are read. The data is aggregated, I do not use it to identify you, and IP addresses are anonymised where the tool allows. Lawful basis: consent, through the cookie choice you make, or legitimate interest where no cookie is set.
What is not collected
No data is sold. No data is shared with advertisers. No profile of you is built from your visit.
How long it is kept
Booking details are kept for as long as there is a working relationship, and for up to six years afterwards where tax or contract records require it. Analytics data is retained for the default period of the tool, currently 14 months. Email correspondence is kept while it remains relevant and deleted periodically.
Who else sees it
OnceHub (bookings), Google (analytics and email hosting) and Framer (website hosting) process data on my behalf under their own terms. Some of these providers operate outside the UK; transfers rely on the UK’s international data transfer agreement or the provider’s equivalent safeguards.
Your rights
Under UK data protection law you can ask what data I hold about you, ask for it to be corrected or deleted, object to its use, and ask for a copy in a portable form. Email hello@thenichedoctor.com and I will respond within a month. If you are not satisfied, you can complain to the Information Commissioner’s Office at ico.org.uk.
Cookies
The site sets analytics cookies only if you accept them, and a functional cookie that remembers your choice. Nothing else.
Changes
This notice was last updated on [date]. Changes are made here, with the date updated.