The Big Fish Client Calculator
An estimate of what your positioning and your traffic are costing you in bigger, higher-value clients. Thirteen questions, about two minutes.
How the calculator works
Big fish clients come from two things working together. Positioning makes your firm the one those buyers choose: a clear buyer, a structural reason to pick you, and messaging they understand quickly. Traffic puts enough of them in front of you, through referrals and at least one channel you control. When positioning is weak, more traffic brings more of the wrong enquiries. When traffic is weak, strong positioning goes unseen. The calculator scores both out of ten from your answers, then estimates the revenue the gap is costing you each year, capped at the number of clients you can actually deliver for.